Sales Skills
Visual Storytelling for Sales
A half-day workshop that teaches sellers how to use visuals to make their story land harder.
About this workshop
Most sales presentations lean on the same tired format: bullet points, dense slides, and charts nobody can read from the back of the room (or the second row of a video call). The story gets lost in the formatting, and the data that should be building the case ends up buried in noise.
This session gets sellers thinking visually. They'll learn how to communicate abstract ideas without relying on literal imagery, present data so the key point is obvious at a glance, and build slides that support the story instead of competing with it.
What participants will be able to do
Clear, practical outcomes that participants can take into their next customer conversation.
- Rediscover the fun in communicating visually
- Use different techniques to communicate abstract ideas clearly
- Explain why pairing a story with visuals makes it land harder
- Apply the characteristics of great slide design
- Present data in a more compelling, less cluttered way
- Use visuals to communicate ideas faster than words alone
Session outline
A practical progression from understanding the approach to applying it in live work.
130 mins
Why visual communication works
Reconnect with the fun of communicating visually and why it sticks better than text alone.
245 mins
Beyond the literal: communicating abstract ideas
Shows how visual communication doesn't rely on realistic imagery, with techniques for representing abstract concepts.
330 mins
Presenting data compellingly
Making sense of data - decluttering, and highlighting the one number that matters.
445 mins
Great slide design in practice
Defines the characteristics of strong slide design and applies them to your own material.
515 mins
Action planning and close
Commit to redesigning one deck or presentation using what you've learned.
What is included
Useful materials and follow-through that help the learning move beyond the session.
- Story planning worksheet
- PowerPoint Slide Library
Upcoming dates
Choose a public workshop date or enquire about a private session for your team.
Thursday, 3 September 2026
£345Places available
Thursday, 8 October 2026
£345Places available
Thursday, 5 November 2026
£345Places available
Bring this workshop to your team
We’ll tailor the examples, practice and application to your organisation and audience.